Such an approach would be reliably faster than making do with what you presently have. Less time in testing, 100% defect acceptance rate and improved software quality are some of the standalone benefits of test automation. In fact, the profile of Software Designers/Engineers in Testing (SDiT, SEiT) is one of the most sought after in Silicon Valley today.
Their primary expertise lies in test automation since they may have already worked on past projects, and have excellent command over reusable test frameworks specific to certain industries – e-commerce, healthcare, IoT, aerospace & defense, financial systems etc.